Privacy Policy

1. Who We Are

Troof.ai is operated by Betastate Ltd. We are based at:

90 Watery Lane, Preston, PR1 2AU

If you have questions or concerns about your personal data, contact us at: support@troof.ai

2. Information We Collect

We collect and process the following types of personal data:

We do not collect any special category (sensitive) personal data.

3. Use of Cookies

We use cookies and similar technologies to:

• Track usage patterns
• Improve performance
• Support analytics and marketing

You will be prompted to accept or manage cookies via a cookie banner when you visit the site.

4. How We Use Your Data

We process personal data for the following purposes:

• To provide our services and fulfil contractual obligations
• To manage your account and support requests
• To send important updates and relevant marketing (you can opt out anytime)
• To improve our platform using analytics and feedback
• To comply with legal obligations (e.g. tax reporting)

5. Legal Basis for Processing

We rely on the following lawful grounds:

• Consent (e.g. marketing communications)
• Contractual necessity (e.g. account setup and access)
• Legal obligation (e.g. compliance with HMRC)
• Legitimate interest (e.g. platform improvement, fraud prevention)

6. Sharing Your Data

We may share your personal data with:

• Hosting and infrastructure providers (AWS, Supabase, Vercel)
• Payment processor (LemonSqueezy)
• CRM and email tools (ConvertKit)
• Regulators or tax authorities when legally required
• Third parties in the event of a business sale, merger, or acquisition

We do not sell your data or share it with third parties for their own marketing purposes.

7. International Data Transfers

Some providers are based outside the UK/EEA. When data is transferred internationally, we rely on:

• Adequacy decisions (where applicable)
• Standard contractual clauses (SCCs) approved under UK GDPR

8. Data Security

We rely on industry-standard security measures provided by AWS, Vercel, and Supabase to:

• Encrypt data in transit and at rest
• Restrict access through authentication and authorisation controls

9. Data Retention

We retain personal data only as long as necessary to fulfil the purposes for which it was collected, or to comply with legal, accounting, or regulatory requirements.

10. Your Rights

You have the right to:

• Request access to your personal data
• Request correction or deletion
• Object to or restrict processing
• Request data portability
• Withdraw consent (where processing is based on consent)

To exercise any of these rights, contact: support@troof.ai

We may need to verify your identity before processing your request. We aim to respond within one month.

11. Complaints

You have the right to lodge a complaint with the Information Commissioner's Office (ICO): www.ico.org.uk

However, we encourage you to contact us first so we can try to resolve your concern.