AI Visibility
Track, monitor & grow your AI mentions & recommendations
Reputation & Reviews
Control the signals AI is reading about you
Customer Intelligence
Understand your customers before AI does
Build Forms and Surveys That Tell You Exactly What Your Customers Want.
Create professional feedback forms and surveys in seconds: NPS, CSAT, cancellation forms, feature requests, and more. Share them anywhere, collect responses from everywhere, and let Troof's AI analyse every single response automatically.
No spreadsheets. No manual reading. Just instant, actionable insights from your actual customer data.
Free 3-day trial · Setup in 60 seconds
You Are Collecting Feedback. But Are You Actually Using It?
Responses Collect Dust
Hundreds of responses sit in a spreadsheet. Someone skims it once. The patterns that could change your business get buried in noise and never surface.
Small Issues Become Public Problems
Unresolved feedback quietly escalates. Feature gaps turn into churn. Service problems turn into negative reviews that AI models read and use against you.
Insights Never Surface in Time
The problem isn't collecting feedback, it's doing something meaningful with it fast enough to make a difference before it costs you customers.
Create Forms in Seconds. Get AI-Powered Insights Instantly.
Build Custom Forms & Surveys in Seconds
Create professional feedback forms and surveys without any design or coding skills. Choose from multiple question types, customise the look and feel, and launch in under 60 seconds.
Build exactly what you need:
- Multiple question types - Text fields, multiple choice, emoji ratings, star ratings, dropdowns, and more.
- Fully branded - Add your logo, colours, and custom messaging.
- Mobile-optimised - Forms look perfect on any device.
- Personalise from start to finish with custom thank you pages.
Start From Proven Templates (Or Build Your Own)
Don't want to start from scratch? Choose from our library of pre-built, response-optimised templates designed for maximum completion rates.
Templates for every need:
- NPS surveys - Measure customer loyalty and satisfaction.
- Cancellation forms - Understand why customers leave (and win them back).
- Feature request forms - Prioritise your product roadmap.
- CSAT surveys - Track satisfaction after key touchpoints.
- Post-purchase feedback - Learn what drives repeat buyers.
- Event feedback - Improve your next event or webinar.
Share Everywhere Your Customers Are
Once your form is ready, share it anywhere. Troof makes it effortless to reach customers at the right moment, in the right place.
Flexible sharing options:
- Direct links - Share via email, SMS, or chat.
- Website embeds - Add forms to any page with one line of code.
- QR codes - Perfect for in-person feedback collection.
- Pop-ups - Trigger forms at key moments on your site.
Get Instant AI-Powered Insights
Every response flows into Troof's AI analysis engine. Instead of reading through hundreds of individual responses, ask questions and get instant, data-backed answers.
Turn responses into actionable insights:
- Ask anything - 'Why are customers cancelling?', 'What features do they want most?'.
- Pattern recognition - AI identifies themes across all responses automatically.
- Sentiment analysis - See overall satisfaction trends over time.
- Export-ready insights - Share findings with your team instantly.
Every Type of Feedback You Need to Collect
NPS & CSAT Surveys
Measure customer loyalty and satisfaction with industry-standard metrics. Track your NPS score over time and understand what drives promoters vs. detractors.
Perfect for
Quarterly health checks, post-support surveys, product launches
Cancellation & Churn Forms
Understand why customers leave, and potentially win them back. Troof's AI analyses cancellation reasons to help you reduce churn systematically.
Perfect for
SaaS subscriptions, membership cancellations, service terminations
Feature Request Forms
Let customers tell you what they want. Prioritise your product roadmap based on actual demand, not assumptions.
Perfect for
Product teams, SaaS platforms, app developers
Post-Purchase Feedback
Capture feedback immediately after purchase or service delivery. Learn what drove the decision and what could be improved.
Perfect for
E-commerce, restaurants, service businesses
Event Feedback
Get immediate feedback from attendees while the experience is fresh. Improve future events based on real-time insights.
Perfect for
Conferences, webinars, workshops, meetups
Employee Engagement
Measure team morale and gather internal feedback anonymously. Build a better workplace culture with data-backed decisions.
Perfect for
HR teams, management, team leaders
NPS & CSAT Surveys
Measure customer loyalty and satisfaction with industry-standard metrics. Track your NPS score over time and understand what drives promoters vs. detractors.
Perfect for
Quarterly health checks, post-support surveys, product launches
Cancellation & Churn Forms
Understand why customers leave, and potentially win them back. Troof's AI analyses cancellation reasons to help you reduce churn systematically.
Perfect for
SaaS subscriptions, membership cancellations, service terminations
Feature Request Forms
Let customers tell you what they want. Prioritise your product roadmap based on actual demand, not assumptions.
Perfect for
Product teams, SaaS platforms, app developers
Post-Purchase Feedback
Capture feedback immediately after purchase or service delivery. Learn what drove the decision and what could be improved.
Perfect for
E-commerce, restaurants, service businesses
Event Feedback
Get immediate feedback from attendees while the experience is fresh. Improve future events based on real-time insights.
Perfect for
Conferences, webinars, workshops, meetups
Employee Engagement
Measure team morale and gather internal feedback anonymously. Build a better workplace culture with data-backed decisions.
Perfect for
HR teams, management, team leaders
See How Different Businesses Use Troof Forms.
For SaaS & Software Companies
The Challenge
You need to understand why users churn, what features they want, and how satisfied they are, but traditional surveys get ignored, and reading through responses is overwhelming.
How Troof Helps
Your *NEW* Cancellation Flow:
- 1User clicks "Cancel Subscription"
- 2Troof form asks why they're leaving (with helpful prompts)
- 3AI analyses all cancellation reasons weekly
- 4You discover your #1 churn reason and fix it before it becomes a pattern
You can also use Troof for:
For Restaurants, Hotels & Service Businesses
The Challenge
You want honest feedback to improve the experience, but you need it while the customer is still engaged, not days later when they've forgotten the details.
How Troof Helps
Your NEW Visit Feedback Flow:
- 1Customer sees QR code on table/at checkout
- 2Scans and completes quick 2-minute form
- 3AI tracks sentiment trends across locations automatically
- 4You spot declining service quality at Location B before it becomes a bigger problem
You can also use Troof for:
For Ecommerce Brands
The Challenge
You need to know what's working in the customer experience and what's not, but post-purchase emails get low response rates, and you're drowning in unstructured feedback.
How Troof Helps
Your NEW Post-Purchase Flow:
- 1Post-purchase Troof form is sent automatically 3 days after delivery
- 2Ask about product quality, shipping experience, likelihood to recommend
- 3AI identifies recurring issues ("packaging arrived damaged")
- 4You fix the root cause before it impacts more customers
You can also use Troof for:
Customer Feedback That Protects
Your AI Visibility Too
Unresolved issues don't stay private.
Customer problems that go unaddressed in your inbox become negative reviews, Reddit threads, and social media complaints. AI models read all of it and use it to decide whether to recommend your business.
Catch problems before they go public.
Troof's feedback forms give you the chance to identify and fix issues before they reach the public web. Proactive feedback collection is your first line of defence for your reputation.
See how private feedback connects to your public reputation.
Every form response flows into Troof's AI analysis alongside your reviews and AI sentiment data. You can see how private feedback connects to your public reputation. It's not the only reason to collect feedback, but it's a powerful one.
Businesses Understanding Their
Customers With Troof
“We doubled our positive reviews in 60 days and cut refund requests by 20%. Troof replaced three tools and gave us insights we never had before.”
Ian Wright
Founder, VirtualNonExecs
“Troof gave us insights we never had before. We're now able to make better decisions on features to add to our product, and improve our customer support.”
Jason Richards
Founder, The Green Light
“We were spending hours reading customer feedback and trying to make sense of it. Now, we can get instant insights into what our customers are saying, and make better decisions based on it.”
Ben Johnson
Marketing Manager
Beyond Form Builders:
The AI Analysis Layer
Explore How Troof Manages Your
AI Visibility & Online Reputation
Review Collection & Management
See how feedback from your forms compares with what customers are saying publicly. Identify gaps between private feedback and public reviews.
Learn More
AI Customer Sentiment
Track how satisfaction themes from your forms trend over time. See the impact of product updates on NPS immediately.
Learn More
AI Chat Analysis
Ask questions across forms, reviews, and tickets: "Do customers mention pricing more in cancellation forms or negative reviews?"
Learn MoreCreate Your First Form in 60 Seconds: Free
Choose a template or start from scratch. Share it with customers and watch as Troof's AI turns every response into insights you can act on.