David Chamberlain

David Chamberlain

Posts

From Stars to Signals: How AI Will Use Social Proof to Recommend Products

From Stars to Signals: How AI Will Use Social Proof to Recommend Products

Sep 30, 2025

ChatGPT and other AI tools are moving into shopping. Here’s how reviews, ratings, and social proof will shape which products large language models recommend.

The Problem With NPS: Why Your Score Isn’t Telling You the Truth

The Problem With NPS: Why Your Score Isn’t Telling You the Truth

Sep 25, 2025

This in-depth guide breaks down Net Promoter Score (NPS) in plain English - what it is, why companies use it, and where it falls short. You’ll learn the pros and cons of NPS, how to avoid treating it like a vanity metric, and smarter ways to combine it with CSAT, CES, and review analysis.

How Much Do Star Ratings Really Impact Conversion Rates? More Than You Think.

How Much Do Star Ratings Really Impact Conversion Rates? More Than You Think.

Sep 12, 2025

An in-depth look at how star ratings influence conversions, backed by data and psychology. Explains why small rating shifts lead to big sales impacts and how businesses can manage reviews to stay competitive.

Behind the Queues: What 27,000 Manchester Airport Reviews Reveal About Trust

Behind the Queues: What 27,000 Manchester Airport Reviews Reveal About Trust

We analyzed 27,000+ Manchester Airport reviews to reveal how trust is built, broken, and repaired. The findings show that queues and pricing spark anger, while simple wins in service create lasting loyalty.

Mastering Negative Review Responses: Protect Your Online Reputation

Mastering Negative Review Responses: Protect Your Online Reputation

Jul 10, 2025

Learn how to manage negative online reviews and feedback effectively. Boost credibility and customer satisfaction with strategic review response techniques.

Boost Your Plumbing Business with 5 Star Reviews

Boost Your Plumbing Business with 5 Star Reviews

Jun 25, 2025

Learn how plumbers can get more leads and improve SEO through positive online reviews. Discover strategies to attract and retain customers.

Remove 1-Star Fake Google Reviews: Protect Your Business

Remove 1-Star Fake Google Reviews: Protect Your Business

Learn to spot fake 1 star reviews, remove negative feedback, and safeguard your Google Business Profile from inappropriate reviews with expert strategies.

Transform Angry Customers: Empathy & Solutions

Transform Angry Customers: Empathy & Solutions

Master the art of handling angry customers with empathy and active listening. Learn phrases and strategies for excellent customer service.

Boost Your SaaS Growth with Referral Marketing

Boost Your SaaS Growth with Referral Marketing

May 27, 2025

Discover how referral marketing boosts B2B SaaS growth. Learn strategies to turn reviews into successful referrals and expand your customer base.

Power of Customer Reviews in Hospitality

Power of Customer Reviews in Hospitality

May 20, 2025

Explore how customer reviews influence the hospitality industry. Learn strategies to build trust and manage online reviews for enhanced guest experience.

Tackling Negative Restaurant Reviews Effectively

Tackling Negative Restaurant Reviews Effectively

May 18, 2025

Learn proven strategies to respond to negative reviews and improve your restaurant's online reputation. Turn bad feedback into positive growth today.

Trustpilot Reviews: Key to Business Success

Trustpilot Reviews: Key to Business Success

May 13, 2025

Discover how Trustpilot's verified reviews boost business credibility. Learn integration tips with Shopify and CRM tools for growth. Start now!